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    Job Source: Calo Inc
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  • Time Out Market

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    Job Source: Time Out Market

Vp of marketing

Manama

د.ب.‏ 35000 BHD Per annum

Bachelor of Business Administration(Management)Nationality Any Nationality Vacancy1 Vacancy Job Description We re looking for a top tier marketing athlete to join our high performance team. We believe business is a team sport. The sport is about solving the biggest customer problems. The bigger the problem, and the higher the number of people you solve it for, the more you win. The score is revenues & profits (people give you their hard earned money to reward you). Build it and they will come is bullshit. You need to tell them for them to come. That s the role of marketing. One of the core positions on the court of business is marketing. Marketing is an offense position. P.s. we are obsessed about winning. It s difficult to boil down the expectations of the role. I believe the best Marketing leaders don t need anyone to break things down for them. Your job is to help the team win through your role. I think one way to simplify my expectation of the role is to get the highest number of quality impressions possible for the least effort/investment:• Deliver an engaging story, communicate what we do• Reach to people who fit our audience, ones who are likely to convert at some point• Continue to be top of mind for them (best way to do this is IMO is to be interesting, & deliver real value)It boils down to content, community, and brand. A killer Marketing team can get a million views, entice lots of affinity and love, while spending $1,000 on a powerful piece of content. Great marketing is mastering storytelling. (don't worry, your budget will be bigger)A killer Marketing VP can be strategic and think high level, while at the same time being able to get his/her hands dirty and be on the ground. For context, we want the VP of Marketing to work with the VP of Growth, who owns the bottom of the funnel (once the message is distributed and we have traffic, growth is about converting as much of that traffic as possible through innovative distribution, incentives, etc). The reason why we are going with this structure is because we heard 2 POVs on the topic:• As a D2 C company, a strong growth engine is vital for your success• As a D2 C company, a strong brand is everything you need Reality is, we think both are important, and we don t know which should lead. We want to have both roles initially reporting to the CEO, and within a couple of years decide whether it makes more sense to have a CMO or a CGO. Plain and simple. High level thoughts on how to win at marketing in 2024:• Content• Video is king• Give me something useful• Tell me stories• Community• Build a cult following• Give a sense of belonging• Be real and genuinely care & support. Give without expectations• Brand• Lead by example• Values are what you do, not what you say• Be consistent• Stand out Non-negotiables:• Super high standards. Actions speak louder than words. Show us your previous work• Professional athlete mindset (truth seeking, very objective, wants to win, etc)• Lives the brand• Experience in the field (made mistakes before, took part of a journey in growing or reviving a brand, etc) Company Industry IT - Software Services Department / Functional Area Marketing Brand Management Marketing Research Digital Marketing Keywords VP Of Marketing Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [email protected] People Looking for VP of Marketing Jobs also searched

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